The Cancer Letter is:

A trusted source of news in oncology for more than 30 years, with a long history of providing valuable insight and actionable information about research, federal regulatory practices,and patient advocacy. This weekly resource maintains a broad and deep focus within the industry. Often, its enterprising stories receive attention from the general media. Benefit to the advertiser: By placing your advertising in a trusted source of information, you leverage The Cancer Letter's solid reputation and align your own offering with a valuable resource.

Published weekly, 46 times a year. Benefit to the advertiser: The exposure for your offering will reach thousands of readers week after week, consistently presenting your value proposition within a trusted environment. This will allow you to form solid, positive impressions of your business over time and to develop an increasingly positive regard to your offering in the mind of prospects over the course of several weeks.

Flexible and fast in responding to your advertising needs. Your ad materials are required only a week prior to publication date (color or more complex ads may require more time). Benefit to the advertiser: Fast turn-around time allows you to customize messaging to establish a dialogue with your prospects, allowing you to address industry "hot button" issues in a timely and flexible fashion. This shows your prospects that you are current and responsive to developments. Having your own space within the publication will allow you to refine your message as the market changes.

Delivered electronically via Adobe PDF to the vast majority of readers. Benefit to the advertiser: Your ad will get into the "In Box" and directly in front of the key leaders in oncology.  Also, your ad can include clickable links to Web pages or email addresses, providing for a direct response relationship with your prospects.